A gentle, sustainable, more beautiful way of life, for the future of our families and the planet.
The MyKirei by KAO brand is designed to help people live a more beautiful life, inside and out. Our products
help people make their own lives clean and beautiful without compromising the beauty and cleanliness of the
world around them. But our commitment doesn’t end there. We recognize that we are all connected and by taking
positive actions, we can inspire a wave of good in our society.
The Japanese word "kawaii" translates to "cute" in English, and kawaii is ingrained in Japan's culture. It is the culture of cuteness. Things that are childlike, innocent, playful, and downright adorable are kawaii, and they are everywhere.