MyKirei by KAO products are packaged in the ground-breaking AIR bottle - a packaging innovation that addresses the global plastic problem right where it begins, using up to 50% less plastic than traditional bottles.
The bottle’s plastic film gains its rigidity from an air fill. And, keeping the consumer experience top of mind, the AIR bottle design allows for more complete evacuation of product (so you can use more of what you’ve paid for) and is water-tight to prevent contamination.
Think of a bottle’s beginnings . . . the moment when plastic is made, melted and molded into that familiar shape. Globally over 300 million tons of new, virgin plastic is produced every year, adding to the world’s plastic problem. Our bottles have better beginnings. The AIR package uses up to 50% less plastic than traditional bottles, dramatically reducing the footprint of our products and giving new life to recycled plastics.
When it comes to changing the world, little things can make a big difference. That’s why our foaming hand soap and body wash are packaged in our refillable “bottle for life”. Kao first introduced refillable packages to Japan in 1991 and since then has been innovating and improving refill packs to promote this plastic-reducing practice.
Today, refill packs have taken root in Japan, and MyKirei by KAO is on a mission to support the use of refills and further reduce the use of plastic around the world. By using a MyKirei by KAO product refill and reusing the Bottle for Life, you can help reduce plastic waste by 82% and promote a gentler, more sustainable way of life for yourself, your society and the world around you.